Beta website conceptlandon.iagentiq.com
Parents laughing and playing with their children at home

Grand Rapids, Michigan

Family protection

Make sure your family is protected. Life insurance coverage.

Personal coverage may be more affordable than you think—and it can help protect the people who depend on you.

Focused Family-first planningBroad Carrier accessPersonal One-to-one guidance

Real questions deserve

straight answers.

No call center. No one-size-fits-all pitch.

Coverage options

Start with what you want to protect.

You do not need to know which product to ask for. The first step is understanding your needs, then comparing the options that fit.

01

Mortgage Protection

Coverage designed around the home, income, and time your family may need to make decisions.

02

Term Life

Straightforward protection for a set period, aligned with the people and obligations that matter most.

03

Living Benefits

Explore options that may provide access to benefits during a qualifying serious illness.

04

Permanent Life

Long-term coverage for final expenses, legacy goals, and protection that does not end with a term.

05

Indexed Universal Life (IUL)

Permanent life insurance with index-linked cash-value potential, explained with its flexibility, tradeoffs, and policy details.

06

Annuity Solutions

A thoughtful conversation about retirement income, guarantees, time horizon, and personal goals.

Product availability, benefits, guarantees, rates, and approvals vary by carrier, state, age, health, and policy design.

What to expect

Your protection review, explained.

Landon Hatfield with his fiancée
Family is the reason

Meet Landon

Precision from the garage. Trust at the kitchen table.

Landon Hatfield is the founder of Hatfield Life Group. Before entering insurance, he worked as a mechanic and luxury automotive specialist, where he learned the importance of precision, transparency, and earning people's trust.

Today, Landon helps individuals and families compare life insurance, mortgage protection, indexed universal life (IUL), and retirement solutions—including annuities—based on their needs and goals.

“People deserve honest work, dependable answers, and coverage they can understand.”

Away from work, you'll find him hunting, fishing, building and racing cars, or spending time with his fiancée and extended family.

Good questions first

Know what to expect before you schedule.

Does the first review cost anything?

No. The first conversation is designed to understand your goals and determine whether any available options deserve a closer look.

Do I need to know which type of policy I want?

No. Start with what you want protected, your health, time horizon, and budget. Landon can help narrow the product categories from there.

Can I compare more than one carrier?

Yes. Carrier and product availability depends on licensing, appointments, state, and your individual circumstances.

Free initial review

Let's make the next step simple.

In one focused conversation, review what matters, compare the paths available, and decide whether any option deserves a closer look.

Preview appointment

20–25 minute protection reviewPhone or video · No obligationScheduling is intentionally disconnected in this mockup.